Privacy policy

§1 General provisions

1. This Privacy Policy sets out the rules for the processing of personal data and the use of cookies on the website available at: siluflora.eu, hereinafter referred to as the “Website”.
2. This Privacy Policy is effective as of 01.10.2025.
3. The administrator of the personal data of the Users of the Website within the meaning of Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016. (“RODO”) is:
   SIA SILUFLORA
   with registered office: Tukuma nov., Smārdes pag., “Lapas”, LV-3129, Latvia
   NIP: LV40103929572
   e-mail address: info@siluflora.eu

§2 Scope and purpose of personal data processing

1. The Administrator may process Users’ personal data to the following extent:
   • name,
   • company name,
   • e-mail address,
   • telephone number,
   • the data necessary for invoicing (address, VAT number),
   • IP address and technical data of the User’s device (for statistical and analytical purposes).
2. Personal data may be processed for:
   • to respond to enquiries made via the contact form,
   • handling enquiries,
   • correspondence,
   • to send commercial and marketing information by e-mail (based on consent – in the case of a newsletter),
   • to carry out analyses and statistics on visits to the Website (by means of analytical tools),
   • fulfilment of legal obligations, including accounting and tax obligations.

§3 Legal basis for processing

The Administrator processes Users’ personal data in accordance with Article 6(1) of the RODO, based on the following legal grounds:

1. Article 6(1)(b) RODO – processing necessary for the performance of a contract or for taking steps prior to the conclusion of a contract (e.g. responding to an enquiry),
2. Article 6(1)(a) RODO – consent of the data subject (e.g. newsletter sign-up),
3. Article 6(1)(f) RODO – legitimate interest of the Administrator (e.g. conducting statistical analyses, handling requests, protection against abuse).

§4 Data recipients

1. Personal data may be disclosed to the following categories of recipients:
   • hosting providers,
   • courier and transport companies (in the event of delivery),
   • providers of analytical tools (including Google LLC – Google Analytics, Hotjar Ltd.),
   • to technical and IT support service providers (if engaged).
2. Personal data is not transferred to third countries or international organisations, unless the Administrator implements marketing tools operating outside the European Economic Area, in which case the transfer will take place on the basis of appropriate compliance mechanisms in accordance with the RODO.

§5 Data retention period

1. Personal data will be kept for the period necessary to fulfil the purpose for which it was collected, including:
   • for the duration of the correspondence with the User,
   • until you withdraw your consent to processing (in the case of a newsletter),
   • for the period resulting from accounting and tax obligations (maximum 5 years),
   • until the statute of limitations for claims, if the processing is carried out in connection with the conclusion of a contract.

§6 Rights of the data subject

1. The data subject has the right to:
   • access to the content of their personal data,
   • rectification (correction) of data,
   • deletion of data (“right to be forgotten”),
   • limitation of processing,
   • data portability,
   • to object to the processing,
   • withdraw consent at any time – without affecting the lawfulness of the processing carried out before withdrawal of consent,
   • to lodge a complaint with the supervisory authority (in the case of Latvia – Datu valsts inspekcija, the equivalent of UODO).

§7 Cookies and tracking technologies

1. The website uses cookies, i.e. small text files stored on the User’s terminal equipment, in order to:
   • to ensure the proper functioning of the website,
   • to adapt the content of the website to your preferences,
   • to carry out statistics and analyses of traffic on the Website.
2. The Website may use tools such as Google Analytics and Hotjar to analyse how Users use the Website.
3. The user has the option of managing cookies via their browser settings.
4. The Administrator reserves the right to implement marketing tools (e.g. Facebook Pixel, Google Ads) in the future, of which the User will be informed in a manner consistent with applicable law (e.g. via a cookie banner).

§8 Newsletter

1. If the newsletter function is implemented, the processing of personal data will only take place on the basis of the user’s freely given consent.
2. The user can unsubscribe at any time by clicking on the relevant link in the body of the email.

§9 Contact form

1. The administrator provides the possibility to contact him via a contact form.
2. Personal data submitted via the form is processed solely for the purpose of responding to the enquiry and for any further correspondence.

§10 Amendments to the Privacy Policy

1. The Administrator reserves the right to amend this Privacy Policy, in particular in the event of a change in the law, the implementation of new functionalities on the Website or a change in the scope of personal data processing.
2. Changes will be published on this page and the new version of the policy will be effective as soon as it is published.